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AMW expands network in the Northern Region and appoints PAL Sales and Service in Northern Punjab

February 25, 2014

Mumbai: India's third largest heavy commercial vehicle manufacturer, AMW Motors Limited (AMW) announced the appointment of PAL Sales and Service as its dealer for Jalandhar, Amritsar, Kapurthala and TaranTaran. The new facility will provide customers a complete range of services including vehicle sales, finance assistance, maintenance and repair, spare parts support and 24x7 assistance through AMW's call centre. The facility was inaugurated by Mr. R. N. Rao, Director, Marketing, AMW Motors Limited, Mr. Kamal Sharma, President, BJP Punjab and Mr. Nishant Luthra, MD, PAL Sales and Service, Jalandhar.

The company has set up an eight-bay workshop in Jalandhar with the latest equipment and tools, adequate inventory of spare parts and qualified and trained manpower. PAL has already made inroads into this market with a significant market share in the MAV tipper segment and AMW is confident that it will grow the business with above industry growth rates.

At the inaugural function, Mr. Rao said, "We expect to gain a strong foothold in the haulage vehicles with the commissioning of PAL's facilities and are confident that transporters in the region will have access to the same high quality customer service that has been the hallmark of our offerings. PAL's reach and reputation in the region is a great asset as we enlarge our footprint in India's agricultural heartland."

The region is a major producer of agricultural commodities and is expected to be a major market for AMW's M&HCV haulage vehicles. Discerning operators are moving upwards in terms of performance parameters like fuel efficiency, payload carrying capacity, driveability, gradeability and enhanced features of comfort and safety. AMW vehicles score on all of the above factors and the dealership will help strengthen its presence across the region, as its products cover applications in a wide range of tonnages.

PAL Sales and Service is a part of the Luthra Group, an established name in Punjab, with dealerships for Cummins India Limited (Distribution Business Unit), Valvoline Cummins Limited, Ingersoll-Rand, Industrial Technologies, etc. Mr. Nishant Luthra said, "By focusing on achieving higher customer satisfaction, we are able to achieve overall growth of the group and believe that our growth comes from our customers and the satisfaction that we bring to their business with our products and services."

AMW Profile
AMW Motors (AMW) is India's third largest manufacturer of heavy commercial vehicles and has achieved a unique position in India's transportation sector through innovative engineering and customer orientation. The company also received six consecutive awards for its vehicles by various industry forums.

The company has a widespread and growing dealer and service network across India with 123 dealerships and over 1,500 touch points. This network includes sales and service centres, authorized service outlets, mobile vans, workshops and a 24x7 helpline called 'AMW Seva', which ensures a rapid response to customer needs.

Wide product range
AMW offers trucks ranging from 16 to 49 tonnes and has pioneered several segments in the Indian CV market.

Manufacturing facilities
AMW's fully integrated manufacturing facility in Bhuj, Gujarat, has a planned capacity of 50,000 commercial vehicles per annum. The facilities include a fully integrated assembly line, contemporary cab and paint shops and world-class testing facilities. AMW's 200-seat research centre focuses on research and development of new products and technologies that impact performance characteristics, safety, environment and comfort.

For additional information, please contact:

Mr Sadique Shaheedi
General Manager - Brand and Marketing
Phone: +91 22 33826161 / 6165
Email: communications@amwmotors.com

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